Experiential marketing, which is also sometimes referred to as “engagement marketing”, “event marketing”, “live marketing” or perhaps “participation marketing, ” is mostly a method of marketing that immediately engages consumers by tempting and encouraging those to participate in the evolution of the brand. Instead of looking at buyers as passive receivers of messages, involvement marketing supports participation in the consumer. Experiential marketing at a retail level has become very common and is very important. Some examples of experiential marketing involve:
In-store tastings. These can typically be found in grocery stores. Meals tastings activate consumers and invite these to sample goods. This is a simple yet effective form of event marketing that will lead to many consumers purchasing items that they do not ever would have deemed had they will not tested the product in-store. Live demonstrations. Live demonstrations are commonly present in shopping malls and department stores. Friendly demos prefer demonstrate to the customer how they can make use of a particular product or gadget. Often individuals will receive a coupon or perhaps sample belonging to the product being a gratuity just for participating in the demonstration. Testing products. Merchandise testing sessions, like testing hand cremes and frizzy hair products, is a very common happening in departmental stores. Have you at any time walked past a retailer in a retail center to be halted by a sales representative who asked if you want to test or perhaps sample a product or service? Or have you ever wandered through the aesthetic and cologne section of a department store in which a representative gave up on you to group fragrances or perhaps cosmetics? Often times, these associates represent the brands. They are not staff members of the retailer. For example , in the event you walk past the Estee Launder counter, the rep is probably an Estee Lauder employee or a staff of a seo company that specializes in event marketing.