Event marketing, which is also often referred to as “engagement marketing”, “event marketing”, “live marketing” or perhaps “participation marketing, ” is mostly a method of marketing that immediately engages consumers by attracting and encouraging them to participate in the evolution of any brand. Rather than looking at buyers as recurring receivers of messages, proposal marketing recommends participation from consumer. Experiential marketing at a retail level has become common and is extremely important. Some examples of experiential marketing contain:
In-store tastings. These can commonly be found in grocery stores. Meals tastings interact with consumers and invite these to sample products. This is an efficient form of event marketing that will lead to many consumers purchasing goods that they never would have considered had that they not examined the product in-store. Live demos. Live demonstrations are commonly found in shopping malls and department stores. Vivid demos are used to demonstrate to the customer how they can use a particular product or equipment. Often individuals will receive a coupon or sample within the product like a gratuity with respect to participating in the demonstration. Tests products. Product testing periods, like screening hand cremes and your hair products, is a very common existence in departmental stores. Have you ever walked earlier a retailer in a shopping mall to be prevented by a product sales representative who have asked if you want to test or sample an item? Or have you ever stepped through the beauty and scent section of a department store where a representative ceased you to design fragrances or cosmetics? Quite often, these staff represent the brands. They can be not staff of the shop. For example , when you walk beyond daylight hours Estee Launder counter, the rep is likely an Estee Lauder worker or a staff of a marketing company that specializes in event marketing.